Shop by Theme

As children grow and are exposed to the culture around them, they discover the fund and rewards of pretend play and role play. When they identify with a pampered princess, a swashbuckling pirate or a heroic firefighter, they learn to stretch their imaginations and nurture their creative processes. At The Creativity Institute, we've grouped many of our toys into those pretend play categories that children love generation after generation, just as you probably did.



Castles & Medieval

Fire Fighters



Fairies and Fairy Land

Fairy Tales

Jungle, Safari & Zoo

Farm and Equestrian


Shopping Cart
Your cart is empty.


Mailing Lists


gift certificates
Download at checkout!


Search Shopping Lists

pin-this-item Follow
creativity-institute-interest creativity-institute-google-plus creativity-institute-youtube creativity-institute-blog creativity-institute-facebook creativity-institute-twitter