Shop by Theme
As children grow and are exposed to the culture around them,
they discover the fund and rewards of pretend play and role play. When they
identify with a pampered princess, a swashbuckling pirate or a heroic
firefighter, they learn to stretch their imaginations and nurture their
creative processes. At The Creativity Institute, we've grouped many of our toys
into those pretend play categories that children love generation after
generation, just as you probably did.